-In February, Victoria "Posh Spice" Beckham lifted the veil on her lifestyle empire with dVb, starting off with a line of sunglasses, which was followed in May with a collection of slim-cut denim pants. September saw the launch in the U.S. of fragrances with her husband, soccer star David Beckham. The jeans, from $285 to $325 at suggested retail, featured details such as contrast stitching, colored zippers and purple pocket linings, while the sunglasses, which sell at a suggested price of $280 on average, were mostly oversize. By the end of the year, Posh would be back onstage in a different way, via a Spice Girls reunion tour.
-In March, H&M launched the M by Madonna line, her first full collection for the retailer after designing a capsule line of tracksuits in 2006. The collection featured everything from kimono-style dresses, tailored jackets and knee-length hipster shorts to accessories such as lace-up boots, skinny leather belts and sunglasses. The one-season collection was available in H&M stores in 26 countries. (There has even been talk of Madonna launching a fragrance, though that would not be with H&M.) That same month, the Swedish retail chain also tapped Kylie Minogue as the muse of a new beachwear line called H&M Loves Kylie.
-Retail chain Steve & Barry's took a bite out of the celebrity designer field when it unveiled a deal with Sarah Jessica Parker in March. The line, called Bitten and inspired by Parker's personal closet, launched at the chain's 200-plus stores in June, offering apparel, swimwear, costume jewelry, handbags, belts, sunglasses and shoes at $19.98 or less. In May, the Port Washington, N.Y.-based chain disclosed its deal with actress Amanda Bynes for an apparel and accessories collection called Dear, which launched in August. Like Bitten, pieces sold for $19.98 or less.
Also in August, Steve & Barry's introduced a special collection with Venus Williams called EleVen, which hit stores with sneakers, velour tracksuits, pleated tennis skirts, fleece jackets and graphic T-shirts. The under-$19.98 line launched at retail in November.