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While Beyoncé is just the latest music personality to enter the fashion fold, her broad cross-section of fans could make her line potential gold at stores. Her debut album went multiplatinum, while Destiny’s Child has sold 33 million albums worldwide. She’s done commercials for both Pepsi and L’Oréal and is breaking into film, most recently starring opposite Cuba Gooding Jr. in “The Fighting Temptations.” Last summer she made her feature film debut as Foxxy Cleopatra in “Austin Powers: Goldmember.”
Since Beyoncé first hit the music scene in 1997 with Destiny’s Child, the Texas native’s fashion sense has balanced street credibility with vamped up glam. She’s as natural in a white tank and stretch denim hot pants as she is in floor-length chiffon gown. Her music style, both in her recent solo venture and in her original gig as lead singer in Destiny’s Child, slides from R&B to hip-hop to pop.
Yet despite her undisputed reign as “It” diva of the moment, Beyoncé will be entering a market fast becoming saturated with music superstars trying to carve out their own retail stake.
P. Diddy and Jennifer Lopez may have been the originals to cross over from music to fashion, but in doing so they ushered in a new era in superstar branding, with everyone from Snoop Dogg to Eminem to Latina crossover Thalia vying for a piece of the $12 billion junior market. Thalia was also represented by Mottola, who recently launched a deal with Kmart to carry the line in 335 of its doors. First-year revenues for the Thalia line are projected between $300 and $500 million.
Elsewhere, rap bombshell Eve and Gwen Stefani, introduced their respective collections, Fetish and L.A.M.B, for spring retail.