Sally Schaadt, an analyst with Fourteen Research Corp., said: “I suspect Target has done its homework and knows specifically what it wants. Certainly then, VF would be the vendor of choice when it comes to a denim line.”
Currently, Target’s denim business revolves around trendy junior offerings from Mossimo and, to a lesser degree, more Americana-casual stylings from Cherokee. On recent visits to local stores, Target was notably lighter on denim than its competitors.
With Blue Jeans’ arrival, the retailer is taking another step in what appears to be a reshuffling of its contemporary business, which has been driven by plain-Jane career basics from Mossimo and private label Merona. Isaac Mizrahi is expected to introduce his exclusive line of updated basics in August. The department is also stocking a new novelty dress line — dubbed Faith, Love, Passion — as evidenced by merchandise in Massachusetts stores.