Women’s Wear Daily
04.24.2014
fashion-features
fashion-features

Spring Retail Blossoms: Sales Rise Double Digits On Femininity and Color

Retailers are reporting that spring selling is off to a robust start, with an abundance of color and ladylike looks leading the way.

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“All skirts, whether knits or wovens or pleated denim minis, are doing extremely well,” he said, adding that pink and turquoise are overtaking more trendy yellow and green as the store’s bestsellers. The top-selling items include a flippy linen skirt from XOXO, a black poncho from American Attitudes and a gold foil T-shirt from Baby Phat.

Suiting is also “coming along,” said Smith. “It’s a nice change, because we haven’t sold suiting for a long time,” he added. Other than that, he said, spring’s must-haves are the preppy look and cleaned-up denim across several brands.

— With contributions from Georgia Lee and Jonathan Radler, Atlanta; Kristi Ellis, Washington, D.C.; Katherine Bowers, Boston; Holly Haber, Dallas, and Kristin Young, Los Angeles



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