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fashion-features

Spring Retail Blossoms: Sales Rise Double Digits On Femininity and Color

Retailers are reporting that spring selling is off to a robust start, with an abundance of color and ladylike looks leading the way.

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“Color has been great from everybody,” said Mitchell. He said Etro’s business has seen a lot of growth; Dolce & Gabbana’s business is “completely revitalized and strong,” and Pucci, Giorgio Armani, Escada and Ralph Lauren are all selling very well.

“Valentino has been phenomenal at both stores. We had a great trunk show and it’s appealing to a lot of people,” he said. So far this spring, he’s seeing strong double-digit increases in the women’s area.

“I think the most exciting thing about the season is we’re experiencing the best retail in years,” said Jeffrey Kalinsky, owner of Jeffrey New York and Jeffrey Atlanta. “The business has been really fabulous, specifically Jil Sander, Pucci and Marni.” Cropped pants and pleated skirts to the knee are strong sellers. “We’re also selling lots of color and prints from Pucci,” he said.

At Barneys, “color is definitely selling,” said Collinson. “Pinks, yellow, green are strongest. Shades of lavender and whites are also great.” She noted that some of the biggest items have been tweed jackets, cocktail dresses, short skirts, pleated skirts and chiffon skirts. “Everyone wants a printed dress, a skirt with movement and a lot of tweed jackets,” said Collinson.

In the designer business, she said, “We are running ahead of last year by substantial double-digit increases.” She noted that Lanvin and Rochas are selling well, as are Balenciaga, Behnaz Sarafpour, Proenza Schouler, Jil Sander and Prada.

She said the store is also experiencing “very strong double-digit increases” in the contemporary area.

“Denim is even stronger than we expected. Washes are darker. The jean is still boot cut, low rise, but not as low. Citizens for Humanity and Yanuk are strong. Rogan is great. It has an edgier fit and detail,” she said, adding T-shirts from such companies as Rogan, Rogue’s Gallery and Generra also are selling well.

At Bloomingdale’s, top-selling jeans lines include Seven, Citizens of Humanity, A.G. Adriano Goldschmied, Blue Cult, Chip & Pepper and Notify, a new line, while best-selling T-shirts include C & C, James Perse, Theory, Juicy Couture, Michael Stars, Lacoste and Splendid, a new line. The chain’s contemporary business is “way up,” with strong sellers such as Marc by Marc Jacobs, Miss Sixty, Rebecca Taylor and Theory, said Ruttenstein.
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