Women’s Wear Daily
04.19.2014
fashion-features
fashion-features

Spring Retail Blossoms: Sales Rise Double Digits On Femininity and Color

Retailers are reporting that spring selling is off to a robust start, with an abundance of color and ladylike looks leading the way.

fashion-features/news
View Slideshow
Chanel’s tweed jacket is a top seller this season at stores across the country
Most Recent Articles In Fashion Features
Most Recent Articles In Fashion Features
NEW YORK — Retailers are tickled pink over spring business.

In a spot check, department and specialty stores reported that spring selling is off to a robust start, with double-digit increases in such categories as designer, contemporary, some accessories categories and denim. Consumer confidence may be down, as worries over jobs and the economy continue, but after a long, dreary winter, customers are excited about fashion again, said retailers. And, up against a soft quarter last year, things are definitely looking positive.

“This was a very difficult time last year. It is great to see business back with such strength,” observed Judy Collinson, executive vice president of Barneys New York.

Consumer demand is being fueled by fashions that are some of the most ladylike and colorful in years, retailers said. Pinks, in particular, but also yellows, greens and oranges, are popular across the country, and short tweed jackets, flirty skirts and pretty cocktail dresses are being scooped up by consumers from Boston to L.A.

“The business is really strong, so everybody’s in a good mood,” said Kal Ruttenstein, senior vice president, fashion direction, at Bloomingdale’s. “The feminine trend is really doing well. Color is what’s really selling across the board, both primary colors and soft pastels in feminine shapes in lighter-weight fabrics like chiffon.”

Tweedy jackets are selling well in every category, and “pink is the best color,” observed Ruttenstein.

Bloomingdale’s, which has gotten behind the dress business for spring, is carrying many exclusives from designers such as Calvin Klein, Zac Posen, Ralph Lauren and Donna Karan. Its designer category has seen sizeable gains this spring, with Chanel’s business doubling and Giorgio Armani’s business running close to double digits ahead, he said.

Most retailers surveyed said their designer business is showing substantial increases this spring, with the customer responding enthusiastically to all the colors and prints on the selling floor.

“The business has been phenomenal. Our customers are back, and back strong,” said Bob Mitchell, co-president of Mitchells and Richards, women’s and men’s specialty stores in Westport, Conn., and Greenwich, Conn., respectively. The gains are being led by accessories, shoes and jewelry and ready-to-wear, he said, and the spring business has gotten off “to a great start.”
View Slideshow
Page:  ... Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or