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Sensual Sobriety at BCBG

Bumble and bumble’s Dennis Lanni was out to create a look that represented a woman who is sober. Yes, sobriety, said the hairstylist, is what inspired...

BCBG beauty

BCBG beauty

Photo By WWD Staff

Bumble and bumble’s Dennis Lanni was out to create a look that represented a woman who is sober. Yes, sobriety, said the hairstylist, is what inspired the tousled buns held by many, many hairpins, and its deep side part at BCBG.

“It’s a loose, messy, slept-in bun, but that’s how she chose to leave it,” Lanni said. “She’s someone who will show up to work [with her hair like this] and not be scared she’ll get fired from her job. She’s an individual.” He raved about the brand’s new Spray de Mode in helping to create the carefree look.

Makeup’s leading force, Pat McGrath, wanted a rebellious look to compliment the sober buns, so she went with “lots of mascara and a mysterious dark eye. I left skin and lips natural, and applied shimmer on cheekbones and eyebrows.”