WWD.com/fashion-news/fashion-features/selling-to-the-converted-761802
fashion-features
fashion-features

June 18, 2002

SELLING TO THE CONVERTED

In the mid-Seventies, it took an enormous amount of persuading to convince Norman Wechsler, then-chairman of Saks Fifth Avenue, to feature St. John Knits Inc. in the windows of the New York flagship.It mattered little that St. John's first big...

fashion-features/news
In the mid-Seventies, it took an enormous amount of persuading to convince Norman Wechsler, then-chairman of Saks Fifth Avenue, to feature St. John Knits...

Ads by Google