WWD.com/fashion-news/fashion-features/selling-to-boomers-go-sensual-real-not-overtly-sexual-745623
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Selling to Boomers: Go Sensual and Real, Not Overtly Sexual

NEW YORK — Target the woman, not her age.That is the advice marketing experts give for companies eager to tap into the all-important boomer market which, as reported, has more money to spend on apparel and other products than any...

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