Searching for Growth, Sears Names Meads To Head Softer Side

In a high-level shakeup, Sears has named Mindy Meads executive vice president of soft lines, succeeding Kathryn Bufano, who left the chain Monday.

On a conference call with analysts in January, Lacy noted that Covington, since its September unveiling in stores, brought in sales of more than $200 million. Lands’ End will be in about 400 of Sears’ 870 full-line stores this spring, and across the whole chain in the fall.

Sears also has had to make some moves to tighten its belt recently. In March, the company said its cost structure would be overhauled at the cost of jobs at its Hoffman Estates, Ill., headquarters. While exact numbers are not known, the reduced head count is expected to be finalized by the end of May.

Shares of Sears dipped 17 cents, or 0.7 percent, on the New York Stock Exchange Tuesday to close at $25.30. Over the last year, the stock has traded as high as $59.90 and as low as $18.25.

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