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Sander and Bertelli: Together Once Again and Ready to Grow

Jil Sander, who made amends with former sparring partner, Prada chief Patrizio Bertelli appears to have attained an almost zenlike sense of calm.

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“I will focus strongly on taking care, being subtle and taking a conceptional approach [to make my customers] feel something,” the designer promised.

But who is the Jil Sander customer of the future? Sander said she’s intent on keeping those cult clients who followed her with quasi-religious devotion throughout the Nineties while striving to broaden her appeal to others outside the flock.

“They are so strong, the Jil Sander clients. We want to have them, we want to keep them but we also want new spirits and maybe new fans,” she said.
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