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But who is the Jil Sander customer of the future? Sander said she’s intent on keeping those cult clients who followed her with quasi-religious devotion throughout the Nineties while striving to broaden her appeal to others outside the flock.
“They are so strong, the Jil Sander clients. We want to have them, we want to keep them but we also want new spirits and maybe new fans,” she said.