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Saks Fifth Avenue’s Latest Strategy: An ‘Invitation to Luxury’

NEW YORK — There’s been soul-searching at Saks Fifth Avenue.It’s been perpetuated by having three owners and a string of...

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He also said that Saks seems to be moving into more of a collection presentation, although it’s been very item-oriented. For spring, his label will be displayed more as a look, as well as with signage, to help customers understand the brand, Shamouelian continued.

"We were picked up in six stores: Tampa, Palm Beach, Naples, Charleston, Hilton Head and Palm Desert," said Gina Paoloni, president of Rita Wilcox, an accessory firm formed about a year ago that sells handbags with a resort look, retailing from $225 to $350, and belts, starting at $90. She got her first order from Saks about a month ago. "Additionally, they are putting us in the Southampton store for the summer. They ordered 14 bags for each store.

"They seemed willing to take a chance, much more so than some of the other retailers," she added.

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