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Reshaping Claiborne: Liz Faces Challenges Selling Off 16 Brands

After a decade of frenzied acquisitions, Liz Claiborne Inc. is having a garage sale of many of its brands.

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Centerview has been working with Claiborne since January, helping the vendor with market assessments that shaped its July 11 announcements. The New York-based financial advisory firm specializes in consumer products — closer to McComb's background at Johnson & Johnson than his new post at Claiborne. He came to the firm via a recommendation from another ceo.

"They played such a helpful role here in the last six months and had amassed such significant knowledge of the company — that knowledge was the tipping factor in choosing them," McComb said. "There is a lot of talent in our industry and this isn't a dis to those great companies. But as a company, we are now looking outside the box."

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