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Newsreel: Stella Holds Tight... Nike SPARQs... K-Swiss Pops Up...

Have Stella McCartney and Adidas run out of categories for their collaborative fitness line? For the first time since launching three years ago, Adidas by Stella McCartney isn't adding a fitness category, which had become a brand signature, for fall.

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with contributions from Rachel Brown
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JENNY HAN DOES GOOD WITH BILLABONG: Surf apparel giant Billabong wooed Jenny Han into the swimwear industry with the promise of a good deed. A portion of the proceeds from the sale of the L.A.-based contemporary designer's first swimsuit, manufactured in collaboration with Billabong, will go to the Surfrider Foundation, an organization that works to protect the world's oceans and beaches. "Knowing it was for charity made it a no-brainer," said Han. The ruffled metallic cutout one-piece wholesales for $44 and is due to start selling in key Billabong and Jenny Han accounts in June. Han reported she has no immediate plans to launch a full swimwear collection, but will continue to pursue nonprofit partnerships. Han expects to release a dress in time for October, which is National Breast Cancer Awareness Month, to benefit a group involved with breast cancer causes.

CAPEZIO BOWS WITH ARTIA: This spring, Capezio has a new line for serious ballet dancers in their teens, called Artia. As part of Capezio's Harmonie brand, which is dedicated to the needs of professional ballet dancers, Artia is a fashion-forward line for the 14- to 20-year-old set and hits stores next month. "Ballet's young and aspiring professionals are always on the lookout for great dancewear that will put them at the leading edge of fashion, while still delivering the ultimate in ballet-specific comfort and performance," said Sylvie Mesnier, Capezio's brands design manager and Harmonie vice president. Wholesaling for about $14, the debut Artia line includes five leotards, legwarmers, shorts and a bag — but each season it will add items on both short-term and long-term runs.

BRETTE SANDLER SEGUES FROM BEACH: New York-based designer Brette Sandler, a Parsons The New School for Design graduate who launched a swimwear line in spring 2005 at age 22, is extending her reach onto dry land with an "after sea" line this spring. "My swim line had these embroidered silk tunics, and I would see girls wearing them out at night," Sandler said. "Who doesn't like the idea of taking a beach lifestyle with you?" So Sandler designed three dresses, each available in multiple colors and wholesaling for $118, which will launch in about 10 doors. But she hopes the after sea line will eventually match the swim collection, which does some $300,000 in wholesale volume in about 30 doors, including Barneys New York, Intermix and Shopbop.com.
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