FIFA KICKS OFF RETAIL: Soccer's international governing body, the Federation Internationale de Football Association, has made its first foray into retail. Today the brand will unveil a 1,600-square-foot FIFA store in Terminal 3 of Singapore's Changi airport. It's the first store to open since FIFA appointed the Singapore-based Global Brands Group, a brand management, retail and licensing company, as its worldwide exclusive master licensee and store operator in 2005. In addition to the deal to open FIFA stores, which spans from 2007 to 2014, Global Brands Group has developed FIFA fashion product lines using the organization's vintage logos and imagery, dating back to logos from FIFA's first World Cup in 1930 in Uruguay. Prices range from around 30 Singapore dollars, or about $20 at current exchange, for a baseball cap, through to 300 Singapore dollars, or about $210, for a tracksuit. Alongside FIFA's own products, the store will also carry Adidas apparel and footwear. FIFA isn't stopping at Singapore — Global Brands Group plans to open between 2,000 and 3,000 FIFA stores and shop-in-shops over the next seven years. Next in the brand's sights are stores in London, Tokyo and Los Angeles, along with a FIFA e-commerce site that's set to launch for fall. Global Brands Group will also set up temporary FIFA Event stores throughout South Africa when the company hosts the FIFA World Cup in 2010.
— W.B., with contributions from Nina Jones