Women’s Wear Daily
04.20.2014
fashion-features
fashion-features

New Year’s Resolution: BBW Takes Holistic Route to Wellness

NEW YORK — Most years start off with good intentions.There are the diet plans, the new projects and renewed commitments to family and...

fashion-features/news
View Slideshow
Most Recent Articles In Fashion Features
Most Recent Articles In Fashion Features
Speakers included best-selling author Dr. Andrew Weil, yoga aficionado Christy Turlington, David Kirsch, founder of Madison Square Club, and herbalist Dr. Tieraona Low Dog.

This event was so successful that Bath & Body Works quickly planned another 20 smaller conferences for its markets around the country. The first regional took place in Detroit in December.

Dr. Low Dog, who spoke at the New York and Detroit conferences, said BBW "brought me in to talk to their customers about ‘how to live our lives in a more healthy way.’ I think that is a great direction."

Her talk focused on the use of herbs for sleeping and relaxation, and how important diet is for health and wellness. "During the holidays we overeat or don’t eat at all and that affects our blood sugar levels, which affect how we feel," said Dr. Low Dog, who earned a medical degree from the University of New Mexico and branched out to focus on herbal medicine.

David Kirsch, a one-time lawyer turned fitness guru, is also the author of "Sound Mind, Sound Body."

"My mind was always open to having a more balanced and more sound life," said Kirsch, explaining why he shifted careers. "To put it mildly, my life wasn’t as balanced [as an attorney]. I had migraines all the time."

At the Waldorf, he spoke to the women of New York about the "importance of de-stressing" with an emphasis on "integrating mind and body in training and reintroducing people to the joy of movement." Kirsch advised on making exercise and movement ritualistic in life, setting realistic goals and finding your own "best balance."

The conference, noted Kirsch, "was all about getting back to yourself and it is very encouraging that a huge company would take this step and to tell the consumer — their client — that they matter."

To complement the public events, BBW has created a new Web site, bathandbodyworks.com, which currently provides tips on life improvement from its panel of experts, such as five tips for finding "me time." There is also a BBW Solution Center under development, which will include a Well-Being Advisory Panel to make recommendations on programs and activities. There is also the introduction of Mall Ambassadors, BBW representatives who stroll through malls bearing stress cards, which work like old mood rings. You put your finger on it and it reveals your stress level. The reps also pass out coupons for BBW products.
View Slideshow
Page:  « Previous Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or