NAVIA PLOTT, Room 4327
After 12 successful years in Brazil, this denim-driven line made its Stateside debut in August, attracting attention with fashion-forward styles in misses’ fits. Denim pants, embellished with anything from handmade embroidery cutouts to vintage lace on bottom hems, have an "easy, friendly fit," because of the cotton and Lycra spandex blend, said Navia Plott national sales manager Hope Navia. Generous leather insets and silk-embroidered cutouts run down the leg, around the waist, and in front panels, in cognac and taupe hues.
Sized 2-14, wholesale prices for jeans range from $69 to $120. Navia projects sales for 2002 to be between $750,000 and $1 million.
JUST JOE, Room 2G39
Debuting in Dallas in August, Irvine, Calif.-based Diamond Club staked its claim on young contemporary with a denim-driven sportswear line that focuses on classic, yet modern, trends. According to designer Stella Seneres, Diamond Club "stays ahead of the pack" by incorporating different denim treatments such as distressed stone-washing. Subtle stitch detail endures lasting wear with heavy-threaded running embroidery featuring floral and vine stitching.
Denim cuts vary from the bell-bottom to the classic cigarette style, offering low-rise and regular comfort-fit looks with stretch cotton and Lycra spandex blends. Items from the complete collection include sandblasted corduroy pants, a terry-cloth activewear line and fitted knit blouses. Colors for spring are earthy, muted pastels like yellow, rose, and mustard.
Tops wholesale from $15 to $25, bottoms range from $18 to $60. Projected volume for the line is set at $2 million, according to national sales manager Jaqueline Bartolo.
JULIE HALL, Room 4F95
Based in Los Angeles, SHIH made its Dallas debut of personalized, made-to-order T-shirts and handbags in August. Hand-laid Swarovski crystal rhinestones spell out either initials or full names on clothing and accessories, making "each item unique and different," president Stephanie Lin said. Tops, in six styles including V-neck, long-sleeved crew, and lace-up tank, offer several typefaces for names and initials, ranging from square-shaped "Hollywood" lettering to a whimsical "China Doll" font. Wholesale prices range between $20 to $60.