WWD.com/fashion-news/fashion-features/new-british-based-web-site-sets-its-sights-on-moms-to-be-475461
fashion-features
fashion-features

November 27, 2007

New British-Based Web Site Sets Its Sights on Moms-to-Be

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Mama-la-mode.com, a London-based online retailer that launched this month, wants to dispel the idea that pregnancy means nine months of shapeless smocks.