Is The Edge showing its softer side?
Though most vendors agree that The Edge has always been recognizable as a crucial pit stop for setting new trends, others believe the category’s new location on the main floor of WWDMAGIC means it’s sparking mainstream interest. Buyers can expect to see flirtations with the Fifties, military inspirations, rock-star-ready looks and safari prints.
"Early Sixties, luxury rock ’n’ roll — but better" is how owner and designer Karen Caid, of Los Angeles–based Serious Inc., described the company’s offerings.
Think rich paisley on corduroy, elaborate braiding, stonewashed denims and leather detailing inspired by Eighties rocker Joan Jett.
Stripes and a four-colored selection of rich brocades round out themes Caid will continue for fall. Holiday goods embrace long, metallic fringe on items like sarongs and ponchos. Pants wholesale from $37 to $69 and military-style jackets start at $60.
New England prep school and an African safari — with a twist — are the inspirations behind New Breed Girl’s collection of junior knit tops.
Patrick Wood, vice president of the Los Angeles–based company, said the company is steering clear of peasant looks by presenting golf-inspired polo shirts in icy, pastel colors for late fall, holiday and early spring. He also plans to capture the "big game hunter" look via T-shirts screenprinted with camouflage blends and jungle patterns.
The company continues to give a "raw, unfinished look" to T-shirts through methods like contrast stitching and corset seaming.
Fabrics include cotton jersey, baby-ribbed cotton and spandex, with tops ranging wholesale from $7 to $12.
At Tripp NYC, husband and wife team Ray and Daang Goodman work closely within seasons, incorporating zipper treatments, eyelets, drawstrings and pocket treatments on pants and some tops, to create a style Ray Goodman describes as "punk-meets-street-meets-military."
There will be a heavier concentration on outerwear for fall and holiday, which priced wholesale from $34 to $180, includes a vinyl coat with faux leopard lining. Another standout item is a pair of cotton twill lace-up pants with 850 different eyelets.