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Roberto Baciocchi, the architect who developed Miu Miu’s latest blueprint, which was first applied to the Milan store in fall 2006, handled the project for the 1,080-square-foot space, which relaunched last week.
The mood behind the concept is one of intimacy, with small rooms dedicated to women’s ready-to-wear, bags and footwear, while brocade and damask walls and shiny gold metal fixtures add a warm touch. First-year sales projections were unavailable.
Miu Miu has 27 freestanding stores worldwide and plans to open a unit in Los Angeles this year. The brand, founded by Miuccia Prada in 1993, registered 2007 sales of 223 million euros, or $326 million at current exchange rates, a 50 percent increase over the previous year.