Mini Drives Autumn Sales From London to Tokyo, But Few Are Mad for Mod

Mod may be the look in New York for fall, but not in Europe or the Far East. WWD surveys trendy retailers around the world to see what’s hot.

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Mod might be the look in New York for fall, but not in Europe or the Far East.

Trendy retailers in Paris, Milan, London, Berlin, Madrid and Tokyo report that while miniskirts have generally sold well at retail in most cities, the rest of the Mod look hasn’t taken hold. Instead, European and Asian consumers are going for Seventies or Eighties styles ranging from track suits and legwarmers to rock ’n’ roll leathers and chunky knits. Denim is still hot — either slim and tight or wide-legged — but cargo pants appear to have had their day.

This past summer, chic girls in the Left Bank neighborhood of Saint Germain sported cargo pants for drinks at the Café de Flore. But this season, they’ll ditch them for tight miniskirts and oversized sweaters.

Buyers canvassed at a cross-section of Saint Germain boutiques said the cargo was out and that minis were selling like hotcakes. They said business in September has been strong, which is welcome news after a tough August when a drop in tourist trade and temperatures soaring above 100 degrees dampened demand.

Other strong-selling looks ran the gamut from Eighties and Fifties retro looks to high-waisted trousers and low-rider jeans.

At the Bon Marche department store, fashion director Christine Samain said very feminine styles were moving best.

“But it has to have a very special style,” she said, citing T-shirts from Rick Owens to beautiful basics such as trenchcoats from Dries Van Noten and Martin Margiela. “It has to be timeless but with a twist,” she added.

Mod styles have been à la mode at Bon Marche, with minis and cocktail dresses from Marc by Marc Jacobs, Isabelle Marant, Ann Demeulemeester and APC selling briskly.

“Our customers love the season’s new proportions,” she said. “They love the new high-waisted trousers, especially from Balenciaga, Veronique Leroy and Ann Demeulemeester.”

For juniors, Samain added that low-waisted jeans from Diesel and Citizens For Humanity were strong.

At Onward, a designer boutique that stocks Viktor & Rolf, Dries Van Noten, Antonio Marras, Preen and Marni, buyer Bianca Majcen said Eighties looks remained strong, such as printed tops from Gibó by Julie Verhoeven and blousons from Hussein Chalayan.
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