WWD.com/fashion-news/fashion-features/may-co-8217-s-formula-build-in-house-brands-to-return-to-growth-761578
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May Co.’s Formula: Build In-House Brands To Return to Growth

NEW YORK -- May Department Stores Co. is moving into uncharted territory: product differentiation. It's the key to reversing sagging sales, attracting younger customers and giving May what it desperately wants back -- dominance of the department...

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