Marc Gobé Counsels Humanized Brands

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NEW YORK — It’s fast approaching do-or-die time for brand marketers in a post-9/11 world.

So says designer and brand-image consultant...

NEW YORK — It’s fast approaching do-or-die time for brand marketers in a post-9/11 world. So says designer and brand-image consultant Marc Gobé, whose latest marketing missive, "Citizen Brand," is due to hit book stores today....