Maidenform, Ad Drive to Stress Achievement, Benefit of Bras

NEW YORK -- Maidenform thinks women take their bras for granted, so it has a new ad campaign, with an increased budget, emphasizing what the bra does for them in terms of comfort and look.At the same time, it continues the whimsical approach...

News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false