WWD.com/fashion-news/fashion-features/maidenform-ad-drive-to-stress-achievement-benefit-of-bras-1154527
fashion-features
fashion-features

Maidenform, Ad Drive to Stress Achievement, Benefit of Bras

NEW YORK -- Maidenform thinks women take their bras for granted, so it has a new ad campaign, with an increased budget, emphasizing what the bra does for them in terms of comfort and look.At the same time, it continues the whimsical approach...