Women’s Wear Daily
04.16.2014
fashion-features
fashion-features

Maidenform, Ad Drive to Stress Achievement, Benefit of Bras

NEW YORK -- Maidenform thinks women take their bras for granted, so it has a new ad campaign, with an increased budget, emphasizing what the bra does for them in terms of comfort and look.At the same time, it continues the whimsical approach...

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