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MAGIC Marketplace

At the Las Vegas Convention Center and Las Vegas Hilton, Aug. 29-Sept. 1, 2005

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Las Vegas Convention Center and Las Vegas Hilton, Aug. 29-Sept. 1, 2005

REGISTRATION HOURS

Aug. 29-31: 7:30 a.m.-6 p.m.
Sept. 1: 7:30 a.m.-12 p.m.

 

EXHIBIT HOURS
Aug. 29-31: 8 a.m.-6 p.m.
Sept. 1: 8 a.m.-4 p.m.

VENUES
MAGIC
(men’s wear)
Central and South Halls

WWDMAGIC
(women’s wear)
North Hall

WWDMAGIC presents Accessories at the Hilton
(women’s jewelry and accessories)
Las Vegas Hilton

MAGIC kids
(children’s wear)
North Hall

Sourcing Zone at MAGIC
(global contract manufacturing and sourcing agents)
South Hall, Level 1

fabric@MAGIC
(fabric and trim suppliers)
South Hall, Level 1

SHOW OFFICES

• North Hall, Mezzanine, Room N251

• South Hall, Concourse, Room MS219

• Las Vegas Hilton, Conference Room 1

FOOD SERVICES

Complimentary Continental Breakfast
• Served daily in the Grand Lobby, Central Hallway, South Hall and Hilton Center Foyer.

Special Lunch Program
• $5 lunches will be available to exhibitors and retailers at designated locations within the exhibit halls. Menus may vary by location.

TRANSPORTATION

MAGIC Express Intra-Venue Shuttle Service
Complimentary shuttle service between show halls.
• Aug. 29-31: 8 a.m.-6:30 p.m.
• Sept. 1: 8 a.m.-4 p.m.

Golf Cart Service
Complimentary golf cart service connecting the South Hall and Central Hall.
• Aug. 29-31: 8 a.m.-6 p.m.
• Sept. 1: 8 a.m.-4 p.m.

Gold Lot Shuttle Service
Transportation between the Central Hall and the Gold parking lot.
• Aug. 29-31: 8 a.m.-6:30 p.m.
• Sept. 1: 8 a.m.-4 p.m.

Hotel Shuttle Service
Available between select hotels and the Las Vegas Convention Center.
• Aug. 29-31:
7:30 a.m.-6:30 p.m.*
• Sept. 1: 7:30 a.m.-4:30 p.m.*
*Service stops from 11:30 a.m.-2:30 p.m.

Airport Shuttle Service
Hourly trips from the Las Vegas Convention Center to McCarran Airport.
• Sept. 1: 9 a.m.-5 p.m.

SHOW AMENITIES

Buyer Resource Center
The MAGIC team provides personalized on-site service to help buyers efficiently shop the show floor.
• Grand Lobby

Sourcing Resource Center
The hub for all MAGIC information needs.
• South Hall, Level 1

The WWDMAGIC Accessory Design Series
An innovative exhibit of key women’s accessory trends for spring 2006.
• Las Vegas Hilton Foyer
International Business Center
International guests can register, network and speak with representatives from the U.S. Department of Commerce. Attendees and exhibitors can convey their interest in doing business in other countries. Translation services available.
• North Hall, Mezzanine,
Room N252

President’s Club Lounge
Members can relax or conduct meetings in the lounge and enjoy complimentary buffets and business services.
• North Hall, Mezzanine,
Room N250

Press Club
Members of the media can register for the show, file stories, gather exhibitor information and dine.
• North Hall, Mezzanine, Room N255

MAGIC Hotel Services
Book your hotel accommodations for the next MAGIC event in February 2006 and automatically be entered to win a two-night stay in a suite at the Palms Hotel.
• Grand Lobby

EVENTS

Monday, Aug. 29, 7:30 p.m.-11:30 p.m.: Unzipped
Presented by MAGIC and Invista. Sponsored by T: The New York Times Style Magazine.

View Slideshow

Join MAGIC and Invista for an opening-night charity event under the stars at Green Valley Ranch, with a special performance by The Black Crowes. A runway event will preview the newest looks in Lycra spandex and CoolMax fabric and display the properties of Teflon fabric protector. Proceeds will benefit Children’s Hospital Los Angeles. Tickets are $65 and can be purchased on the Web at MAGIConline.com or by calling 218-723-9792. MAGIC will provide transportation to and from the venue. Pickup times and locations are to be announced.

• Whiskey Beach, Green Valley Ranch

• LVCC will call hours: Saturday-Sunday, noon-4 p.m., and Monday, 9 a.m.-4 p.m. Green Valley Ranch will call desk opens at 7 p.m.

 

Tuesday, Aug. 30, 9 p.m.-2 a.m.: Louis XIV
MAGIC and Levi Strauss & Co. present Louis XIV, an invitation-only event at Body English inside the Hard Rock Hotel and Casino. This event is brought to you by Dim Mak Records. Special guest DJs to include Steve Aoki and Benji Madden from Good Charlotte.

• Body English, Hard Rock Hotel and Casino

SPECIAL FEATURES

eBay Information Kiosks
Visit eBay’s kiosks or attend one of its seminars to become a successful eBay seller. Also, sign up for a raffle to win a $500 eBay shopping certificate. In addition, eBay is offering free phone tutorials to help get you started selling your clearance merchandise on the auction site. Call 866-304-EBAY. Please provide the representative with code CP0936. Limited time only.
• Grand Lobby and Room N253

24 Seven
Learn about this staffing resource for the fashion and retail industries with offices in New York, Los Angeles, San Francisco and soon Orange County. Enter to win an Apple iPod and iPod Shuffle.
• Grand Lobby

LINK Licensing Conference
Taking place Aug. 31-Sept. 1, the Licensing International Networking Conference is a forum for deal-making and idea generation among licensing professionals, brand owners, manufacturers and retailers. With keynotes from esteemed journalists and industry insiders, plus breakout sessions, LINK will stimulate your thinking on how to drive growth in your business.
• Bellagio Hotel

Canadian Apparel Federation
From Canada with love. Learn about the Canadian apparel showing at the MAGIC Marketplace.
• Grand Lobby

MAGIC and JCK at MAGIC
Diamond Bracelet Giveaway
Enter to win a 5-carat diamond and platinum tennis bracelet. The drawing will be held at 11:30 a.m. on Aug. 31. Entry tickets are available at registration desks, and you must be a registered retailer or editorial press to enter. You need not be present to win.
• Club JCK, Las Vegas Hilton

Muppets Auction
See some of the latest looks in Muppet apparel and help support the Children’s Hospital Los Angeles by taking part in an auction. View and bid on one of the vintage Kermit T-shirts designed by Jennifer Garner, Tony Hawk, Kelly Ripa, Robert De Niro, Quentin Tarantino, Virginia Madsen and others.
• Grand Lobby

View Slideshow

SHOW LOUNGES
bds mktg Lounge
Voice your opinion on key industry issues and see how your answers rate in comparison with others, while you learn how bds mktg’s in-market representation can activate your brand and generate product sell-through.
• Grand Lobby

 

Disney Lounge
Relax and unwind as Disney presents its ready-to-wear collection, mixing Disney art with vintage and trend-forward embellishments as imagined by some of couture’s hottest designers. New designs each day.
• Grand Lobby,
North Hall Entrance

DNR Lounge
Pick up the latest issues of DNR and catch up on all the current news.
• Grand Lobby

Ed Hardy Lounge
This retreat features vintage neon signs, slot machines, a blackjack table, Elvis impersonators, Ed Hardy signature motorcycles, Ed Hardy special-edition Yamaha guitars, prizes, a bar and a few surprises.

• Central Hall, Premium Contemporary category
eFashion Solutions Lounge
Learn about eFashion Solutions’ turnkey e-commerce services and preview digital photography services during a live photo shoot Aug. 29-30 outside the eFashion Solutions booth near the fashion show stage in the Grand Lobby. Invitation-only cocktail hour, Aug. 29-30, noon-6 p.m. Complimentary limo ride back to your hotel for VIPs during show hours, Aug. 29-31.
• Grand Lobby

High 5 Lounge
Listen to music and experience the lifestyle that inspired contemporary streetwear.
• South Hall, Level 2

Levi’s Lounge
Revive yourself in Levi’s Lounge while enjoying cool grooves and a touch of history. Levi Strauss & Co. historian Lynn Downey will showcase the world’s oldest jeans, which date back to 1879, as well as other vintage pieces of clothing. Aug. 29-31, 12:30 p.m. and 3:30 p.m.
• Central Hall, Casual Lifestyle category

Platform Lounge
Contemporary fashion collections converge in MAGIC’s designer showcase, Platform. This lounge features a full-service bar, espresso and cappuccino bar, food service and music.
• Central Hall, Premium Contemporary category

Window Lounge
The women’s better, bridge and updated market welcomes Window, featuring an inviting fashion-inspired lounge with Window displays, music, comfortable couches and tea and coffee service.
• North Hall, Women’s Sportswear & Dresses category

WGSN Lounges
Visit the WGSN Lounge (North Hall) and mini-booth (South Hall) to stay current with up-to-the-minute global online information, including catwalk coverage, trend research, trade shows, consumer intelligence and industry news. Plus, see the latest interactive and innovative tools and features.
• North Hall, Grand Lobby and South Hall, Upper Lobby

FASHION SHOWS
Vision Men’s and Women’s Contemporary Collections
Spring 2006
Aug. 29-Sept. 1: noon
• Grand Lobby

MAGIC presents StyleFile Men’s and Women’s Collections Spring 2006
Aug. 29-31: 1:30 p.m.
Sept. 1: 10:30 a.m.
• Grand Lobby

WWDMAGIC and ISAM present HEAT Swimwear Collections
Spring 2006
Aug. 29-31: 10:30 a.m. and 3 p.m.
• Grand Lobby

View Slideshow

WWDMAGIC presents Concept Women’s Collections Spring 2006
Aug. 29-31: 1:30 p.m.
• Grand Lobby

 

MAGIC kids presents The Best of Spring 2006
Aug. 29-31: 4:30 p.m.

• Grand Lobby

SEMINARS & WORKSHOPS

Monday, Aug. 29

11 a.m.: Expand Your Business: Learn to Sell on eBay
Presented by eBay.
This beginner’s seminar will walk you through the selling process step-by-step and help you make eBay an additional sales channel for your business. All attendees will receive a free copy of
“eBay for Dummies.”
• North Hall, Mezzanine,
Room N253

Noon: Fall-Winter Makeup Trend
Presented by M.A.C. Cosmetics.
Hosted by Gregory Arlt, director of makeup artistry.
Artists demonstrate makeup looks that appeared at the fall-winter 2005 shows and review the key trends of the fall and winter season.
• North Hall, Mezzanine,
Room N259

Noon: Fall-Winter 2006 Color and Trend Overview for Men and Women
Presented by Color Portfolio.
Hosted by Carol Meek, president.
A focused overview of the key colors, trends, fabric and print directions for fall-winter 2006.
• North Hall, Mezzanine,
Room N261

1 p.m.: What’s Next for Spring 2006 & Forward — Women’s Trend Forecast
Presented by The Doneger Group.
Hosted by David Wolfe, creative director. Sponsored by MAGIC.
A lively look at the forces driving fashion forward: lifestyle shifts, consumer profiles, marketing directions and color, fabric and design trends.
• North Hall, Mezzanine,
Room N235-7

2 p.m.: Loss Prevention: How to Beat the Five-Finger Discount
Presented by Global Purchasing Companies.
Hosted by Mercedes Gonzalez.
This workshop covers the scams professional shoplifters are using; how to create a system of checks and balances to keep theft to a bare minimum and how to use technology to safeguard your store from within.
• North Hall, Mezzanine,
Room N261

2 p.m.: Global Visibility to Your Product and Operations — SGS Worldwide Service Workshop
Presented by SGS Consumer Testing Services.
Meet with SGS executing affiliates from around the world
to develop a customized program for your organization. To preregister, contact Brenda Ridenour at Brenda.Ridenour@sgs.com.
• South Hall, Level 1, Room MS114

2 p.m.: Maximizing Trade Between the USA and Italy With Innovative Financial Solutions
Presented by Bank of Monte Dei Paschi di Siena.
This discussion will highlight creative financing solutions that reduce financial costs of doing business in Italy while enhancing flexibility with Italian vendors.
• North Hall, Mezzanine,
Room N259

2 p.m.: Functional/High-Tech Textiles: A Strategic Tool for Apparel Sourcing
Presented by Justin Huang, secretary general, Taiwan Textile Federation.
This seminar will review 15 different standards and the related verification methodologies for functional textiles, including antibacteria, UV-cut, moisture permeability, flame-retardation and far-infrared.
• South Hall, Level 1, Room MS116

3 p.m.: Expand Your Business: Learn to Sell on eBay
Encore presentation.
• North Hall, Mezzanine,
Room N253

4 p.m.: Latest Innovations in Teflon Leather Protector
Presented by Teflon.
The new Advanced Teflon washable leather protector provides leathers with unmatched washability as well as unique, durable dual-action stain and soil repel/release properties, yet maintains the fine look and feel of leather.
• North Hall, Mezzanine,
Room N259

4 p.m.: Retail 101: How to Open and Run a Successful Retail Store
Presented by Global Purchasing Companies.
Hosted by Mercedes Gonzalez.
This workshop is geared toward helping the prospective retail store owner avoid the problems that so often close a store before it can even get started. Topics covered include the where and when of buying, retail math, merchandising and displays, operations, customer service and more.
• North Hall, Mezzanine,
Room N261

4 p.m.: Youth Predictive —
Spring-Summer 2006
Presented by The Doneger Group. Hosted by David Wolfe, creative director. Sponsored by MAGIC.
Fashion takes a tongue-in-cheek approach for spring-summer 2006 with trends that capture the imagination of the youth market. Color, fabric, print and pattern direction, in addition to key silhouettes, will be highlighted.
• North Hall, Mezzanine,
Room N235-7

Tuesday, Aug. 30

10 a.m.: Open-to-Buy Planning: “How Much Should I Buy?”
Presented by OTB Retail Systems.
Hosted by Mort Haaz.
In this 90-minute workshop, retailers will learn how to set up a buying plan to ensure leaner, better-balanced, faster-turning inventory with fewer markdowns and a positive cash flow.
• North Hall, Mezzanine,
Room N261

10 a.m.: Apparel Sourcing
Post-2005: Quota Free World? Challenges and Opportunities
Hosted by Rick Darling, president, U.S. global brand business group, Li & Fung, and executive director of Li & Fung Trading Ltd.; Joe Gorga, president and chief executive officer, International Textile Group.
With an increased move to cut-and-sew operations outside the U.S., textile companies must expand their global fabric capabilities and sourcing relationships.
• South Hall, Level 1, Room MS116

10 a.m.: WGSN Global Trend Direction Presentation — Women’s/Junior Fall-Winter
2006-07
Presented by WGSN.
Hosted by Barbara Kennington, creative and editorial director.
WGSN’s take on consumer attitudes and global street trends, inspirational retail and design hot spots.
• North Hall, Mezzanine,
Room N259

10:30 a.m.: Supply Chain Financing Solutions
Presented by DBS Bank (Hong Kong) Ltd. Hosted by Amanda Chiu, senior vice president and head of factoring.
To meet the changing business environment, an alternative way of financing is introduced to encourage exporters to trade under open account, which can enhance their competitive edge.
• South Hall, Level 1, Room MS114

11 a.m.: Expand Your Business: Learn to Sell on eBay
Encore presentation.
• North Hall, Mezzanine, Room N253

Noon: Emerging Market Niches
Presented by Global Purchasing Companies.
Hosted by Mercedes Gonzalez.
Find out what’s new in the Latin, plus-size and Baby Boomer niche markets. Learn how to interpret cultural lifestyle trends that will turn into profit.
• North Hall, Mezzanine, Room N261
Noon: WGSN Global Trend Direction Presentation — Men’s Street/Active Fall-Winter 2006-07
Presented by WGSN.
Hosted by Barbara Kennington, creative and editorial director.
WGSN’s take on consumer attitudes and global street trends, inspirational retail and design hot spots.
• North Hall, Mezzanine,
Room N259

Noon: Security and Supply Chain Logistic Issues for Apparel Companies
Panel presentation hosted and moderated by Julie Hughes, vice president, USA-ITA. Panelists: Maureen Gray, vice president of international trade, Polo/Ralph Lauren; Robert Mele, vice president of international trade, Ann Taylor; Sean Doherty, supervisory supply chain specialist, U.S. Customs and Border Protection/Department of Homeland Security; Brian Moore, director of sales, Maersk Sealand.
Speakers will review the latest in security technology as well as provide an introduction to “smart containers” and updates on security programs by branded apparel companies, ocean carriers and U.S. Customs.
• South Hall, Level 1, Room MS116

View Slideshow

2 p.m.: Sports Illustrated on Campus: Style 101 College Panel
Hosted by Sports Illustrated on Campus. Moderated by Sheereen Miller, senior marketing manager; students from Arizona State University, University of Nebraska, Johnson C. Smith University, University of Texas, University of Oregon and University of Alabama.
Discover back-to-school must-haves, the most popular apparel on campus and student trends and preferences.
• North Hall, Mezzanine,
Room N261

 

2 p.m.: Global Street Trends + the Cross-Cultural Effects Motivating Youth Culture Fashion Today
Presented by Label Networks.
Hosted by Kathleen Gasperini,
co-founder, senior vice president.
This presentation provides authentic street-level knowledge, insight and credible future forecasting about the trends, influences and motivations affecting the fashion, style and attitudes of 13-  to 30-year-olds in North America, Europe, Japan and China.
• North Hall, Mezzanine,
Room N259

2 p.m.: Helping Vendors Understand Social Accountability From the Perspective of Retailers
and Brands
Presented by Bureau Veritas.
Hosted by Carolyn Duffy, director of assessment services. Moderated by Jeff Hantover, consultant and former director of external affairs, Gap Inc. Panelists: Ron Martin, vice president, sourcing, VF Corp.; Ian Spaulding, director of global compliance, Sears Holding Corp.; Mark K. Spears, director, Corporate Compliance Group, The Walt Disney Co.; Greg Murphy, director, labor and safety compliance, Kellwood Co.
The panel will address the importance of social accountability, including why retailers and brands are requiring vendors to take responsibility for labor conditions in their supply chain; understanding the benefits for vendors who responsibly manage their supply chain with social accountability programs, and initial steps vendors can take now in order to proactively respond to the evolving needs of retailers and brands to potentially increase their business.
• South Hall, Level 1, Room MS116

2 p.m.: Precious Earth —
Spring-Summer 2006 Color and Trend Forecast
Presented by American Trend & Color Committee. Hosted by Lisa Mainardi, director. Sponsored by fabric@MAGIC.
Presenting on behalf of 25 forecasting experts, the American Trend & Color Committee highlights the key colors, fabrics and styling trends for spring-summer 2006.
• South Hall, Level 1, Room MS114

2:30 p.m.: Viewpoint: Men’s Spring 2006 European Designer Collections
Presented by The Doneger Group.
Hosted by David Wolfe, creative director. Sponsored by MAGIC.
A front-row seat to the men’s European designer shows in Milan and Paris, covering the most important details in color, textiles and designs from the world’s leading designers.
• North Hall, Mezzanine, Room N235-7

3 p.m.: Expand Your Business:
Learn to Sell on eBay
Encore presentation.
• North Hall, Level 1, Room N253

3:30 p.m.: The ATPDEA/AFTA Agreements with the U.S.: Peru and Colombia as Sourcing Destinations
Presented by Jose Gonzalez, chairman, PROMPEX-Peru, and Sylvia Reyes, U.S. trade representative, PROEXPORT-Colombia. Moderated by Ana Maria Deustuas of the Consulate General of Peru.
Leaders of the industry will discuss the Andean Trade Promotion and Drug Eradication Act and the Andean Free Trade Agreement, including national textile traditions, integrated industries, full-package contractors and market opportunities for American sourcing executives.
• South Hall, Level 1, Room MS116

4 p.m.: Why Export? Because That’s
Where the Money Is!
Presented by U.S. Department of Commerce. Hosted by Timothy C. Thompson, executive director, global trade programs.
The U.S. and Foreign Commercial Service, which has 105 U.S. Export Assistance Centers throughout the United States and more than 150 international offices worldwide, offers customized solutions for you to make international sales and increase your business in foreign markets.
• North Hall, Mezzanine, Room N261

4 p.m.: Colors Are Not About Rules,
They’re About Options…
Presented by Fashion Business Inc.
Hosted by Fran Sude and Arnie Sude, Design Options.
The Sudes will take you into the world of color and trend for the misses’, junior, young contemporary, kids’, young men’s and home fashion markets.
• North Hall, Mezzanine, Room N259

Wednesday, Aug. 31

10 a.m.: WGSN Global Trend Direction Presentation — Women’s/Junior Fall-Winter 2006-07
Encore presentation.
• North Hall, Mezzanine, Room N259

10 a.m.: Open-to-Buy Planning:
“How Much Should I Buy?”
Encore presentation.
• North Hall, Mezzanine, Room N261

10 a.m.: Why Sourcing Isn’t a One-Horse Race: 186 Countries Determined to Offer a Better Deal than China
Presented by Clothesource Sourcing Intelligence.
Hosted by Mike Flanagan, co-owner.
This seminar will discuss the rapidly changing world of apparel sourcing and how global factories are adapting to make themselves more competitive sourcing destinations for top brands and private label retailers.
• South Hall, Level 1, Room MS116

10 a.m.: Precious Earth — Spring-Summer 2006 Color and Trend Forecast
Encore presentation.
• South Hall, Level 1, Room MS114

11 a.m.: Expand Your Business:
Learn to Sell on eBay
Encore presentation.
• North Hall, Mezzanine, Room N253

Noon: WGSN Global Trend Direction Presentation — Youth/Urban/Street
Fall-Winter 2006-07
Presented by WGSN. Hosted by Barbara Kennington, creative and editorial director.
WGSN’s take on global street trends, denim, graphics, inspirational retail and design hot spots.
• North Hall, Mezzanine, Room N259

Noon: Inspirations, Fabrics and Colors — Spring-Summer 2007
Presented by Peclers Paris North America.
Tangible recommendations for fibers, textures and finishing. Also, a preview of fashion attitudes explaining how to mix, contrast and coordinate materials and volumes — the keys to designing the right silhouettes for the season.
• North Hall, Mezzanine, Room N261

Noon: International Quality Assurance:
Vital Steps to Managing Import Risk
Panel presentation hosted by SGS Consumer Testing Services. Moderated by Katherine Stein, national accounts manager. Panelists: Sal Incalcatera, senior vice president, quality assurance and compliance, Saks Inc.; Ralph Iannazzone, managing director, RBG Associates; Roger Mayerson, vice president, global sourcing and product development, Casual Male Retail Group.
The panelists will cover necessary steps to take within your supply chain that will aid in ensuring that your product produced worldwide is delivered to specification.
• South Hall, Level 1, Room MS116

1:30 p.m.: Sourcing 101: How and Where Do You Begin to Find Reliable Offshore Sources?
Presented by Fashion Business Inc. Hosted by Melanie McFarland, former sourcing manager with The Walt Disney Co.; David Nordella, consultant, GMAC Commercial Finance, U.S. Commercial Services; Richard Price, Sales Managers Unlimited Inc.; Robert Krieger, Norman Krieger Freight Forwarding.
Manufacturers will learn about the many international sourcing resources available
to them, plus the financial and legal ramifications of offshore production. Contact info@FashionBizinc.org to preregister.
• South Hall, Level 1, Room MS114

2 p.m.: How European Powerhouses Do Fast Fashion: Lessons for Retailers Wanting to Copy Them and Suppliers Wanting to Sell to Them
Presented by Clothesource Sourcing Intelligence.
Hosted by Liz Leffman, co-owner.
This seminar will examine how major European stores such as Zara, Top Shop and H&M and their suppliers manage the design process and create a flexible manufacturing base in countries on the European periphery. The seminar will explore the capabilities of the main producer countries in the region.
• South Hall, Level 1, Room MS116

2 p.m.: Coaching: How to Bring Out the Best in Your Staff, Yourself and Your Business
Presented by Fashion Business Inc.
Hosted by Robert Silverstone.
In this experiential workshop, participants will learn tools to improve their communication and leadership skills to become a better manager, employer or business owner.
• North Hall, Mezzanine, Room N259

2 p.m.: Inspirations, Fabrics and Colors — Spring-Summer 2007
Encore presentation.
• North Hall, Mezzanine, Room N261

3 p.m.: Expand Your Business:
Learn to Sell on eBay
Encore presentation.
• North Hall, Mezzanine, Room N253

3 p.m.: Tobe Next: Fall-Winter 2006-2007: Themes, Key Items, Fabrics and Colors
Hosted by The Tobe Report.
Presented by Carolyn Egan, editor.
A focused and reality-based presentation of women’s wear and accessories with an emphasis on themes, key items, fabrics and color.
• South Hall, Level 1, Room MS116

4 p.m. Fashion Marketing and Retailing Online
Presented by Fashion Business Inc.
Hosted by Arnie Wachman and Kelly Rose, Apparel Link.
Learn how to create a virtually limitless selling floor at a tiny percentage of the cost of your brick-and-mortar selling space by utilizing “virtual boutiques.” Increase volume, increase turn and move your markdowns off your selling floor. Learn the “best practices” for using the Web to market fashion.
• North Hall, Mezzanine, Room N259

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