WWD.com/fashion-news/fashion-features/madewell-spring-2013-6443720
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October 23, 2012

Madewell Spring 2013

The collection radiated a cheerful upbeat attitude that felt more modern than Madewell’s standard vintage vibe.

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A tide of fresh color washed over Madewell’s spring collection, titled Madewell in Wonderland. Kin Ying Lee, Madewell’s head of design, said she wanted things to be “really bright,...

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