Women’s Wear Daily
04.19.2014
fashion-features
fashion-features

Mad About the Girls: "Mad Men"'s 2007 Debut

Before the AMC hit became a cultural phenomenon, WWD shot the AMC show’s three female stars in vintage-inspired fashions.

fashion-features/news
View Slideshow
On January Jones Kevan Halls silk chiffon dress The Way We Wore earrings Christian Louboutin shoes On Elisabeth Moss Sue Wongs silk dress On Christina Hendricks Sylvia Heisels silk dress The Way We Wore earrings bracelet and leather
Most Recent Articles In Fashion Features
Most Recent Articles In Fashion Features More Articles By

Before “Mad Men” became a cultural phenomenon, cited as inspiration by everyone from Michael Kors to Banana Republic, WWD shot the AMC show’s three female stars in vintage-inspired fashions. The pilot had yet to air, but the accompanying article gave a preview of the style feast in store for viewers. (See the original story here.) With “Mad Men”’s fourth season premiering on July 25, a look back at the origins of this unlikely hit seemed in order.

Costume designer Janie Bryant let WWD in on the process of working on the show, which would become notorious for its attention to historical accuracy. After looking at sources from “The Apartment” to Ann-Margret, and spending months on tasks like sourcing vintage nylons, she was able to put together the characters’ iconic looks, from Joan Holloway’s figure-hugging dresses and signature pen necklace to Don Draper’s crisp suits. Christina Hendricks, who would later be celebrated for her curves on the covers of Esquire and New York magazine, joked about the ultrafitted beige dress she wore as Joan in the pilot: “It’s so tight, it looks like it’s been spray-painted on me.” Show creator Matthew Weiner and Bryant had nicknamed  it “the naked-mouse outfit.” Whenever cast members griped about the restrictive silhouettes, complete with girdles and bullet bras, Bryant retorted, “It’s nothing like wearing a corset, so consider yourself lucky.”

Bryant, who recently launched a line for QVC called Mod by Janie Bryant, gave the show’s menfolk just as much sass. When the actors found it hard to adjust to the era’s high-waisted styles, she urged them: “‘Pull your pants up!...By the end of the show, you’ll be so used to it, you won’t be able to put your Diesel jeans on.’” And she made sure to dress Jon Hamm, as Don Draper, in muted grays. “There’s a lack of color,” she explained, “because he’s a character you can’t get a real read on.”

Bryant’s biggest rule for the Sterling Cooper denizens? “No casual Fridays!” she insisted. “The downfall of American style.”


See more from Back in Time >>

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or