WWD.com/fashion-news/fashion-features/love-on-the-cheap-513889
fashion-features
fashion-features

Love On the Cheap

When those $349 wedding gowns from Viktor & Rolf for H&M hit stores last month, all 1,000 of them were quickly swooped up by brides-to-be across the U.S. and Europe.

fashion-features/news

Archive subscription required

This article is for WWD.com subscribers

Please log in or subscribe to WWD to continue reading

Subscribe Now