NEW YORK — Retailing and gambling have a lot in common.
When a retailer purchases a new item, it is akin to taking a chance on a racehorse or...
fashion-features
fashion-features
October 4, 2002
Losing the New Brand Gamble
NEW YORK — Retailing and gambling have a lot in common. When a retailer purchases a new item, it is akin to taking a chance on a racehorse or plunking down a bet at a craps table.In the past few years, more buyers have hedged...
fashion-features/news
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