Women’s Wear Daily
04.24.2014
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fashion-features

London Set for Olympic Gold Rush

The British fashion flock are already into the Olympic spirit with the news that London nosed out Paris in the bid for the 2012 Summer Games.

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"I would love the Olympics to be in the East End, my manor," the suntanned Beckham said with a big, sparkling smile. "But it's not just about the East End. It's not just about London. It's going to transform the whole country. To have the Olympics in London — that's something special."

— With contributions from Ellen Burney and Nina Jones, London, and Miles Socha, Paris
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