Let The Branding Games Begin

NEW YORK -- Activewear firms are in the final stretch preparing for their big Olympic moments.Just two weeks shy of the opening ceremonies of the Winter games on Feb. 8, these brands are nipping and tucking broadcasters' wardrobes for...

By Rosemary Feitelberg

fashion-features/news

NEW YORK -- Activewear firms are in the final stretch preparing for their big Olympic moments.

Just two weeks shy of the opening ceremonies...

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Let The Branding Games Begin

NEW YORK -- Activewear firms are in the final stretch preparing for their big Olympic moments.Just two weeks shy of the opening ceremonies of the Winter games on Feb. 8, these brands are nipping and tucking broadcasters' wardrobes for...

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