WWD.com/fashion-news/fashion-features/lauder-adds-volume-to-eyes-742136
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Lauder Adds Volume to Eyes

NEW YORK — Estée Lauder is eyeing a top slot in the mascara business with its latest entry into the category.With MagnaScopic Maximum Volume Mascara, a new lash-building formula that will launch in March, the brand is looking to...

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