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Kors Ringing Up Sales On Trunk Show Circuit

Michael Kors is doing his best to be the million-dollar man at trunk shows.

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A key trunk show ensemble for Michael Kors

A key trunk show ensemble for Michael Kors.

Photo By WWD STAFF

Michael Kors is doing his best to be the million-dollar man at trunk shows.

In the past month or so, the designer has rung up trunk show sales upward of $926,000 with three different retailers for a grand tally of $3.2 million. Shoppers responded to fall's longer, lean silhouette, furs, cashmere, color and patterns.

Earlier this month, shoppers spent $1.2 million at a two-day Kors trunk show at Bergdorf Goodman, which was a leap compared with last year's tally of $278,000, according to the company. The prime driver this time was that Kors hosted a luncheon for American Express Black and Platinum card holders and then spent four hours helping them. That appearance alone accounted for $575,000 in purchases.

The designer also made a cameo at Richards in Greenwich, Conn., where he spent two hours on the sales floor after a recap of his fall runway show. That field trip resulted in $360,000 in sales and contributed to $926,000 in business. That figure includes results from the two-day trunk show there, as well as a two-day trunk show at its sister store, Mitchells of Westport.

Kors also made the rounds at four Holt Renfrew locations, which led to a $1.1 million run. During the Toronto store's two-day show, Kors hosted a luncheon for 25 customers and helped generate $189,869. There were also one-day trunk shows at the retailer's stores in Montreal, Calgary and Vancouver. Combined, they lifted sales well above last year's total of $747,651, the spokesman said.

Best-selling fall items include a $1,895 gardenia print stretch silk, cap sleeve sheath; a $1,795 glen plaid stretch wool, cap sleeve sheath, and a $13,750 gray mink tunic, worn with a $595 cashmere turtleneck with $695 stretch wool cigarette pants. Other strong performers were a $3,795 floral shantung coat with a fox collar; a $795 cashmere sweater and an $850 alpaca skirt, as well as a $2,395 wool and silk shantung bustle-back dress.

Kors also held his own two-day trunk shows in his New York and Beverly Hills freestanding stores. At the Madison Avenue boutique, sales were $1.2 million, compared with $740,000 last year, and on Rodeo Drive, they added up to $650,000, compared with $507,000 last year.
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