WWD.com/fashion-news/fashion-features/kors-8217-better-strategy-launches-michael-eyes-1b-in-sales-720549
fashion-features
fashion-features

Kors' Better Strategy: Launches Michael, Eyes $1B in Sales

Michael Kors will launch a lower-priced collection called Michael for fall 2004 retailing, as part of his quest to become a $1 billion brand.

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