Women’s Wear Daily
04.23.2014
fashion-features
fashion-features

Kmart’s Holiday Ad Campaign Touts ‘More Gifts, More Cheer’

NEW YORK — In a move to persuade customers that its store shelves are amply stocked with holiday goodies, Kmart Thursday unveiled its new marketing campaign, "Get More Gifts, Spread More Cheer."The campaign, which kicks off Sunday with...

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