NEW YORK — “Nobody needs what we sell,” said Kenneth Cole. “Our job is to make them think they do.”
Consumers have...
fashion-features
fashion-features
October 1, 2004
Kenneth Cole: Making Creativity Sell
NEW YORK — “Nobody needs what we sell,” said Kenneth Cole. “Our job is to make them think they do.”Consumers have closets full of clothing and shoes, so why should retailers expect them to buy more, said Cole, the...
fashion-features/news
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