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The new Stuart bags will be launched in 100 U.S. doors, including Bloomingdale's, Nordstrom, Saks Fifth Avenue, Cusp and Kitson, and 30 doors in Japan — including Stuart's own — starting in June.
"We tried to develop an extremely high-quality product at a fantastic value," said Stuart. "I think women are getting tired of the really expensive bags. As the consumer becomes savvier about what they're getting, there's been a tremendous growth in the contemporary market. The value you get with these handbags is incredible."
Stuart is planning to promote the line on the runway in her February show and bags will be included in the designer's new ad campaign shot by Mario Sorrenti.