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fashion-features

January 10, 1994

Isotoner Revitalizes Image

What do you do with a brand name that has a high level of consumer recognition, but an aging customer base and an old-fashioned image?David Bryan, Aris/Isotoner's president, has set out on a mission to revitalize the brand, attracting a new...

By Wendy Hessen

fashion-features/news

What do you do with a brand name that has a high level of consumer recognition, but an aging customer base and an old-fashioned image?

David Bryan,...

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Latest Articles from Fashion

Isotoner Revitalizes Image

What do you do with a brand name that has a high level of consumer recognition, but an aging customer base and an old-fashioned image?David Bryan, Aris/Isotoner's president, has set out on a mission to revitalize the brand, attracting a new...

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