WWD.com/fashion-news/fashion-features/in-brief-relaunching-jantzen-moves-at-mothers-works-penney-s-pr-move-723212
fashion-features
fashion-features

In Brief: Relaunching Jantzen...Moves At Mothers Works...Penney's PR Move

RELAUNCHING JANTZEN: Style specialist KraftWorks has been named the ad agency of record for the venerable Jantzen swimwear brand and is joining an effort to reposition it as a casual lifestyle label. National ads and a grassroots marketing...

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