WWD.com/fashion-news/fashion-features/hotel-lycra-to-open-in-s-227-o-paulo-734255
fashion-features
fashion-features

Hotel Lycra to Open in São Paulo

NEW YORK — It’s something of a stretch — DuPont plans to unveil Wednesday a new marketing tool in Brazil called the Hotel Lycra.The catch is it’s not actually a hotel. The two-story, 7,000-square-foot space, located at...