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Here Comes the Marchesa Bride

Marchesa gowns, which have graced plenty of red carpets, will soon be making their way down wedding aisles, as well.

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While the red carpet carried much of the label's buzz in the early stages, the focus has arguably shifted in recent months. It was a deliberate move for Chapman and Craig. "At one point, the red carpet helped us achieve commercial success, which is what every business and designer wants, but from a fashion point of view, there was definitely a stigma of it being a red-carpet label," Chapman said. "But had we not had the red-carpet success, we wouldn't have the financial ability to be able to do that in a presentation. I am now in a fortunate position where I can also make editorial pieces."

With bridal under way, the company is currently evaluating future growth initiatives. They include further growing the distribution network for Marchesa and Notte in markets such as Russia, the Middle East, the United Kingdom and the rest of Europe.

"It would be very logical for us to do an evening bag to go with our dresses," Chapman said, adding she has also been mulling a move into caftans, swimwear and even daywear. She stressed, though, that everything will come in due time.

"I think we have a nice niche market at the moment," she said, "And I need to be respectful of people who work very hard here, make sure that everything is achievable, and not set unrealistic goals at the moment."

PHOTOS BY TALAYA CENTENO
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