fashion-features
fashion-features

Heading to Marc III: Jacobs Eyes Better Sportswear Collection

Marc Jacobs wants to bring his hipness to the masses and is in talks to produce a better-priced line, lower priced than even Marc by Marc Jacobs.

fashion-features/news
In terms of price alone, it also would place Jacobs in competition with his former employer, Perry Ellis International, which also produces a women’s sportswear line in team with Public Clothing Co.

Meanwhile, Jacobs is exploring other partnerships to complement his business, such as developing a home collection through his signature stores. Duffy said he has identified someone with whom he’d like to collaborate with creatively and it would be more upscale.

“It’s just evolving. Marc had met someone in Europe that he quite liked and I quite liked. I love the idea of someone with us designing furniture,” Duffy said. “Like what you’re sitting on you can also order or buy. That’s how everything evolves for us. We don’t have a specific business plan.”

Jacobs launched his diffusion Marc by Marc Jacobs collection at retail in February 2001, his second attempt at a lower-priced line, four years after Marc Jacobs Look closed in the U.S. From the onset, the Marc by Marc line was a smash-hit at retail and now is carried at stores such as Fred Segal, Scoop, Bergdorf Goodman, Barneys New York and Bloomingdale’s.
Page:  « Previous
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false