Heading to Marc III: Jacobs Eyes Better Sportswear Collection

Marc Jacobs wants to bring his hipness to the masses and is in talks to produce a better-priced line, lower priced than even Marc by Marc Jacobs.

In terms of price alone, it also would place Jacobs in competition with his former employer, Perry Ellis International, which also produces a women’s sportswear line in team with Public Clothing Co.

Meanwhile, Jacobs is exploring other partnerships to complement his business, such as developing a home collection through his signature stores. Duffy said he has identified someone with whom he’d like to collaborate with creatively and it would be more upscale.

“It’s just evolving. Marc had met someone in Europe that he quite liked and I quite liked. I love the idea of someone with us designing furniture,” Duffy said. “Like what you’re sitting on you can also order or buy. That’s how everything evolves for us. We don’t have a specific business plan.”

Jacobs launched his diffusion Marc by Marc Jacobs collection at retail in February 2001, his second attempt at a lower-priced line, four years after Marc Jacobs Look closed in the U.S. From the onset, the Marc by Marc line was a smash-hit at retail and now is carried at stores such as Fred Segal, Scoop, Bergdorf Goodman, Barneys New York and Bloomingdale’s.
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