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Marc Jacobs wants to bring his hipness to the masses and is in talks with various companies around the world to produce a better-priced line — even more accessible than his Marc by Marc Jacobs collection.
“I want to dress the people that shop at the Gap and people that go to those kinds of stores in their local towns,” said Robert Duffy, president of Marc Jacobs. “With Marc Jacobs, you can see the entire collection on the West Coast and on the East Coast, and even Marc by Marc is not everywhere. I would like to have a collection that would be distributed much broader and it’s not something I am ashamed of. I am in talks with a number of people and it’s something that’s new for me because Marc and I have never done that. When we find the right partner, we’ll do it.”
Duffy said the idea of doing a better-priced line and one that would retail less than Marc by Marc Jacobs — a pioneering label that established a fashion bulkhead somewhere between better and bridge — is something he has always wanted to do and the timing now seems right.
Sales at Marc Jacobs have been estimated at more than $50 million through its collection, Marc by Marc Jacobs line and retail operations. U.S. sales of its women’s collection business have been estimated to comprise about 30 percent of the business, while the Marc by Marc line has been estimated to take up about 40 percent of sales.
While the concept is still in the developmental stages, Duffy said a deal might be finalized within the next year and the line would be licensed to another party to produce.
“I would love to do jeans under $100 and T-shirts for $40 or $50,” Duffy said. “I love the idea of buying jeans and T-shirts and purses that are just good and have integrity at that price. It’s always something I wanted to do for a company like ours.
“We have a jewel of a collection line and a jewel of a secondary line. And Marc by Marc is really a complete and total collection, that encompasses handbags to shoes, and I want it to remain that way. But they’re both very specific, focused and targeted at a specific audience.