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In addition to the traditional Gucci goods offered for sale at the brand’s stores worldwide, Ford will introduce two new retail categories at the Madison location: made-to-order men’s wear and made-to-measure men’s wear as of this weekend, and made-to-order handbags in October. "Madison Avenue is very different than Fifth Avenue," he said. "There is more local traffic and it’s one of the most affluent areas of New York, so your customers can afford a different kind of merchandise. There will be more expensive, exclusive merchandise that won’t be available at the store on Fifth Avenue."
With the Madison Avenue store, Ford and Sofield, who has also designed the interiors for Gucci group brands Yves Saint Laurent, Bottega Veneta and Boucheron, have shown just how utterly modern a retail interior can be. After all, their work is aesthetic history in the making, and they’ve approached the new project just as a pair of conservationists might.
"At the five-year mark, I looked at our Gucci stores and I thought that we had done something potentially iconic," said Ford. "If we hang onto it, it will become a modern classic. But the fundamental design elements in the store are right, so with the new style, we looked for ways to change and update that design, while maintaining the core elements."