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Growing Mulberry: Net Climbs for 'Insider' Brand

Mulberry, the British accessories and ready-to-wear brand, saw profits blossom to $3.6 million for the year, propelled by sales of leather bags.

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Montague said Mulberry's future growth will continue to come from accessories rather than rtw. "The rtw keeps us fashion-focused and fresh. It's a nice little business — and that's OK. I can't really see it becoming more than 20 percent of overall sales," she said, adding that accessories will continue to be the driver. "We will continue to build our library of bag styles and focus on offering great product, and on sell-throughs. We're on track with our strategies, and we're not looking too far forward."

Bergdorf's Burke said all the ingredients for success are there. "Mulberry has a rich history and they've been smart in positioning themselves. I think they have as good a shot as any of the major brands at achieving longevity."
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