August 6, 2002
Gap’s New Ad Plan: Market to Boomers, Not to Fickle Teens
NEW YORK — With its new multimillion dollar advertising campaign touting the slogan, "For Every Generation. Gap," the struggling retailer is out to win back all those loyal customers who loved them but left them.And while that customer...
Archive subscription required
This article is for WWD.com subscribers
Please log in or subscribe to WWD to continue readingSubscribe Now