fashion-features
fashion-features

Ford on the Record: Tom Blasts Weinberg, Gucci Team Strategy

In a candid and wide-ranging interview, Tom Ford shares more than a few words on his Gucci life, the big exit and what’s next.

WWD: Do you think they have the ability to become stars?

TF: Everyone at Gucci and all of my team I think are incredibly talented. The three people that have been mentioned are people I have worked very closely with. John Ray I have worked with the longest, about seven or eight years. He’s a terrific guy and incredibly talented. But the strategy is one that I don’t agree with at all. The strategy of three different voices working at one brand, I don’t understand that. It’s really that there is a point of view. There is a vision today that is a summation of the last 10 years of my saying yes to this and no to that. There is a personality. There is a point of view and it is consistent. You can like it or not like it, but it is a point of view. I was amused by Serge’s comments about Miuccia. [Weinberg said in The Wall Street Journal Europe earlier this week that “no one talks about Miuccia Prada. No one knows it’s she who designs the brand.”]

Quite honestly, I wasn’t amused, I was shocked. Unfortunately, I think that this is a very sort of clear indication of how naïve Serge is about our industry. Miuccia has a point of view, a vision with a purpose. Not only am I a great fan of what she does from a design standpoint, but a great fan in terms of the way she has been able to pinpoint her vision with Prada.

Which is also why, I have to say, I don’t quite understand a team strategy at Gucci. First of all, we have left out a few product categories here. I mean, what’s happening with watches, what’s happening with eyewear? What’s happening with jewelry, with home, with visual display? What’s happening with the ad campaigns? I mean, there are a lot of things that aren’t addressed by the people whose names have been mentioned.

It’s just a completely different business model, and I personally don’t think it’s an acceptable business model for a luxury fashion brand. I really think that a fashion brand has to have a single, focused point of view.
Page:  « Previous ... Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false