Finally, a Hot Trend: T-Shirts, Cargoes Lead The Stars of Summer

The T-shirt and cargo pants are the runaway bestsellers this summer. Here’s what else is hot at stores around the country.

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Rosalind Parneix, vice president and divisional merchandise manager, misses’ division, Goody’s Family Clothing, Knoxville, Tenn.: Pants, especially capris and floods, paired with knit tops, such as polo shirts and T-shirts.

NYFO, Norfolk and Richmond, Va.: Brightly colored printed skirts by Loco Lindo, cut on the bias, knee-length and just below the knee, retailing for $78. They’re paired with fitted tank tops or camisoles, from a variety of resources.

K.K. Weinberg, owner, James Davis,Memphis: Floral printed pants from Dolce & Gabbana, Piazza Sempione, in bright pinks, blues, greens and yellows, retailing from $285 to $300. Hundreds of pairs of floral pants sold and they have been reordered.

Robert Burke, vice president and senior fashion director, Bergdorf Goodman: “Our number-one bestseller for spring is the embroidered Chanel jacket, selling for $6,000. We’re doing a huge Chanel business and did $3.1 million in our Chanel trunk show. It comes in different color groups. They are black and white with different embroidery on them.”

Durand Guion, women’s fashion director, Macy’s West: “We did very well with halter necklines this summer — any sort of halter details worked very well in the dress world. Sundresses were very important. They became the summer uniform worn with flip-flops, replacing cropped pants. Skirts and minis were strong, too. Prints — anything with dots, stripes, and florals — have been selling across the board.”

Stefani Greenfield, partner, Scoop, six units, New York: “The Juicy Couture terry smock dress. Kate Hudson wore it in the New York Post. Sarah Jessica Parker wore it throughout her pregnancy. It sells for $85 and comes in all colors. We’ve sold 680 units. Girls are wearing it as a tunic, with jeans, and over a bathing suit, running around the Hamptons in flip-flops. I own it myself in four colors.”

Ron Herman, owner, four Ron Herman stores, Southern California: “RH Vintage. It’s been huge. It’s a line we’ve developed and we produce it all ourselves. The shirts and sweats go for $50 to $200, jeans are $90 to $250. Yeah, I have Seven, Paper Denim & Cloth, Juicy Couture, Chloé and Stella. Tell me where you can’t buy the same thing? We have spent more time and consideration on our merchandising and environment And that had driven sales. Twice a month, we redo the whole store, and that includes making fixtures, changing carpets, making furniture. That’s how you get repeat business.”
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